ABOUT OPTIM
OUR VISION
At Optim, we believe that good design should be accessible to everyone.
Since our beginnings, we have been committed to creating glasses that combine quality, style, and functionality, collaborating with some of the most recognised designers and brands to offer accessible collections, but with soul.
This vision, which has accompanied us for over 40 years, continues to guide every project we undertake today: to make each frame an expression of identity, paying attention to the design down to the last detail.
MADE IN BARCELONA
Our creative team, based in Barcelona, works hand in hand with the brands we collaborate with to shape collections that embody fashion, contemporaneity, and functionality. We design glasses with meticulous attention to shapes and proportions, always seeking the perfect balance between fit, style, and comfort.
The obsession with detail is reflected in every frame, but also in the invisible: optimised production processes, a constant commitment to innovation, and the development of new materials and cutting-edge textures. Each design is created to meet the real needs of those who experience fashion with authenticity, adapting to their rhythm, personality, and way of viewing the world..
OPTIM IN NUMBERS
More than 40 years in the optical sector offering fashion, quality, and service.
From Barcelona, with an international vision.
500.000
Glasses sold
+70
International alliances
40
Commercial agents in Spain
OUR STRENGTHS
Profesionales especializados que se encargan de nuestro éxito
DESIGN AND INNOVATION
Creativity and attention to detail
Our team oversees every stage of the process: from the selection of materials to the study of colours, shapes, and structures, working closely with the creatives of each brand.
We bet on constant innovation through the development of new materials, cutting-edge textures, and advanced production processes.
MARKETING
Internal creative agency
The creatives develop communication and advertising strategies both online and offline, tailored to each brand and client. Custom plans are created, closely coordinated with the team of each firm, to translate their essence into effective, coherent, and authentic actions..
GREAT IMPLEMENTATION IN SPAIN
With over 5000 clients
With over 5,000 active opticians, Optim is present throughout the national territory. We collaborate with independent opticians, chains, and buying groups, offering a close and professional service through a consolidated network of 40 sales agents. Our relationship with the optician is based on trust, after-sales service, and product quality.
INTERNATIONAL PRESENCE
Present in 70 countries · 70 international partners
We build relationships based on mutual trust and long-term collaborations, working hand in hand with our partners to bring our collections to opticians around the world. We actively participate in the major international trade fairs in the sector, such as MIDO (Milan) and SILMO (Paris), consolidating our projection and commitment to the global market.
HEAD OFFICE IN BARCELONA
Sant Just Desvern
Oficinas centrales en Barcelona, donde nacen las ideas, el diseño y la estrategia.
Además contamos con el servicio técnico de alcance internacional.
LOGISTICS CENTRE
4,600 m² of warehouse 100 km from Barcelona (Lleida)
Tecnología avanzada para servir más y mejor.
The warehouse can also offer logistics services to third parties.
OUR BRANDS
LICENSED BRANDS
At Optim, we collaborate with renowned fashion brands to develop optical collections that translate their essence into design. Each frame reflects the aesthetic universe of the brand, from the colour and materials to the small details that make a difference. We interpret the DNA of each brand with rigor and creativity, resulting in glasses with identity, style, and quality..
BRANDS IN DISTRIBUTION
In addition to our licences, at Optim we distribute a carefully curated selection of international brands that share our vision: contemporary design, functionality, and technical excellence. Thanks to a strong commercial network, we bring innovative proposals to the market that enrich our offering and meet the needs of an increasingly demanding audience..
FOLLOW US ON SOCIAL MEDIA
Join our network of opticians
At Optim, we design, manufacture and distribute eyewear collections from Barcelona to the world. We have over 40 years of history and experience in the optical sector. We know the product very well and strive to create stylish, comfortable glasses of great quality.
Our collections stand out for their exclusive designs, unique colours, and high-quality materials, with special attention to ergonomics. Additionally, we offer a close and efficient after-sales service to ensure the best experience..
We also have innovative children's collections, made with hypoallergenic, unbreakable materials and a patented flexible hinge system, ideal for the little ones to enjoy with comfort and style.
Are you already part of it?
If you have an optical store, request access to our exclusive client area where you can manage orders, warranties, invoices, and discover new products before anyone else..
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